mark-eting tips
Spiritual entrepreneurship is a unique space, because you aren’t just selling a product. You are selling Transformation, Healing, and Alignment!
Naturally standard “bro-marketing” doesnt feel right for you, but you don’t know where to begin! There is so much noise out there, so here are three tips for you to get started today!
Trade “Aesthetics” for Aligned Visibility
What does this even mean? Consistency beats perfection! We can get cough up in trying the create the perfect visual, or over analyzing what we’re saying, that it creates overwhelm and then we never hit post! Your dream clients aren’t looking for perfection, they are looking for authority and resonance! They want to know if this person in front of them can actually help solve their problem!
Treat Search Engines as Your Direct Line of Connection!
Social media has changed and that’s great news! No longer do followers matter, the algorithm is pushing content that is searchable! Because people are using social platforms to look for things…son help them find you:) Use clear, keyword rich descriptions and tailor your content to what people are actively searching for, so your work can be discovered!
Position Your Offer as a Practical Map, Not a Concent
Your job is to bridge the gap between spirituality and the practical investment. You might find yourself saying things like, "I help you step into your highest self."
While that sound pretty, it makes it incredibly hard for a client to understand exactly what they are investing in. You want to be clear, and use language they understand…what is in it for them, how will they feel after, what is the expected result. It can help to talk about experiences past clients have had, without sharing someones personal experience because I know your work is incredibly sacred.
At the end of the day, marketing is simply a bridge between the problem your client is experiencing and the solution you hold. When you speak to your audience with direct honesty, clarity, and make is searchable, you don't have to chase anyone down.
You build trust with each post you make, even though its not perfect, but we don’t build trust by being perfect, we do it by being ourself, messiness and all!
So get out there and create some content already!!!! Your clients are already searching for you:)
Delain
P.S if you want some one on one guidance to create content and get more Visible check out my Visibility Map Session! It is a customized session, so that you can start creating, and getting out there!
